LOYOLA® Queer Merch | Pride Shop New Zealand | LGBT Apparel

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This is for you

Loyola Co. New Zealand

LOYOLA® is the lifestyle brand for queer, gender diverse folks and allies. We are 100% queer owned and Auckland-based clothing and gift shop that aims to represent the rainbow community through our wholesome products.

Who we are is more than just a brand

The philosophy that compels us to establish LOYOLA® is “Who We Are”. Who We Are is important and valid. We aim to inspire our customers to embrace their truth, own their pride, and relentlessly love their own self.

A small business with big dreams

Through what we offer, we dream of a future wherein our brand would move people to publicly claim their space as proud members of the Aotearoa rainbow family.

New badges, socks & tees!

Our FLAGS are also instock! Website orders are still operating as usual and we will process your orders promptly but please expect delays in transit. Keep an eye on our website and social media channels for the latest updates and inspiration.

Shop now

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Speak your truth even if your voice shakes

Bold, queer representations and symbolisms narrate our community’s pride, advocacies, struggles, victories, and visions. To identify as a queer or gender diverse person in this day and age goes beyond owning your truth, space, and authority over your body and sexuality. To be out and proud means standing up not just for yourself, but for those who are still in a place where it’s not yet safe for them to come out.

Somehow, at some point, at some place, we have to find courage so we can move closer to our truth. As committed as we are on personal growth, we promise to encourage you, so you, too, can encourage many others you meet everyday.