Kia ora!

I'm Isaac Loyola, or Ice to some. (He/Him pronouns) I'm a Filipino-Kiwi transgender guy with a passion for wellness, and the owner of this business. When you support us, you're directly supporting a small, but mighty (wink wink) trans business owner.

My journey here wasn't always easy. Growing up queer and transgender in the Philippines meant facing a lot of challenges. In 2011, I found my freedom in New Zealand, and Auckland became my new home. By day, I'm an Analyst (gotta pay those bills!), but by night, I unleash my creativity as a self-taught graphic designer, making this Pride merch business – my "queer dream come true" – a reality.

But my passion extends beyond merch! I'm also a certified life coach specialising in supporting transgender masculine men with their journeys, particularly in navigating both personal growth and physical well-being.

Living here in New Zealand is a privilege I don't take for granted. There are countless queer and transgender people around the world still facing discrimination. That's why, through this business, I'm on a mission to raise awareness, empower our community, and celebrate everyone's right to be themselves. Because every person matters, and that's something worth fighting for.

As a lover of minimalism and timeless design, I noticed a gap in pride market that reflected that style. So, I decided to combine my design passion with my rainbow advocacy, and Pride Merch with a minimalist touch was born!