LOYOLA is a 100% queer owned and Auckland-based clothing and gift shop that aims to represent the rainbow community through our products. We are a small business with big dreams. As proud members and allies of the rainbow family, we dream of inspiring our customers to embrace their truth, own their pride, and relentlessly love their own self.
We vision our products to be a vital key in encouraging Aotearoa queer and gender diverse individuals to relentlessly live the gender they identify with, their innate sexual orientation, and the gender expression of their choice. Somehow, at some point, at some place, we have to find courage so we can move closer to our dreams. As committed as we are on personal growth, we promise to encourage you, so you, too, can encourage many others you meet every day.
Fun fact: LOYOLA is a Spanish name. We pronounce it like the Spanish greeting "(h)ola!" "LOY-OLA"
“Who We Are"
During an interview, Isaac Loyola was asked, "Aren’t you tired of being an LGBT advocate?"
He replied: "No. Living in New Zealand, gives me a privilege, not all queer and gender diverse people get, so I can not stay comfortable when I know there are people out there not far from our reach who do not know what we know, and who do not have the same rights that we have. As long as there are people in our community who are broken, suffering and healing for simply being who they are, then NO, I won’t get sick and tired of raising awareness and empowering people. For every problem, there’s a person and that person matters. As I breathe, I know - I have to stay bothered."
The philosophy that compels us to establish LOYOLA is “Who We Are”. We believe that who we are is more than just a brand. Who We Are is important and valid. Through what we offer, we dream of a future wherein our products would move people to publicly claim their space as proud members of the Aotearoa rainbow family.